Welcome to The Equestrian Collective ("we," "our," "us").
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, purchase digital products, or interact with our services. By using this website, you agree to the terms outlined in this Privacy Policy.
Who we are
The Equestrian Collective is a Sweden-based brand providing digital products, resources, and online courses related to equestrian training and lifestyle.
Information we collect
We may collect and process the following information:
Personal details – such as your name, email address, billing address, and contact information from filling out forms.
Payment information – processed securely through Stripe; we do not store full payment or card details ourselves.
Technical information – including IP address, browser type, device details, and usage data collected via cookies or analytics.
Voluntary information – for example, when you subscribe to a newsletter, download free resources, or enroll in a course.
How we use your data
We use your information to:
- Process purchases and deliver digital products
- Provide customer support and account access
- Send updates, newsletters, or promotional offers (only if you have opted in)
- Improve our website and services through analytics and feedback
- Comply with accounting, legal, or regulatory obligations
Legal basis for processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process personal data on the following legal bases:
Consent – when you subscribe to marketing or newsletters
Contractual necessity – to fulfill purchases or provide access to products and services
Legitimate interest – for improving our platform and communication
Legal obligation – to comply with tax, accounting, or regulatory requirements
Data sharing and third parties
We do not sell or rent your data. We only share personal data with trusted third-party providers necessary to run our business:
Stripe – for secure payment processing (stripe.com)
FEA Create – our website and course platform, used to send newsletters or updates, and which may process user account information and analytics data
Analytics providers – to understand website traffic and performance
All third-party providers comply with GDPR or equivalent international data-protection standards.
International data transfers
As we operate globally, your data may be transferred and processed outside the EU/EEA. Whenever this occurs, we ensure that appropriate safeguards are in place—such as EU Standard Contractual Clauses—to protect your data.
Cookies and tracking
Our website uses cookies to enhance your experience, analyze traffic, and remember your preferences. You can control or disable cookies in your browser settings.
Data retention
We keep your personal data only for as long as necessary to fulfill the purposes described here, unless a longer period is required by law (e.g., for tax or accounting reasons).
Your rights under GDPR
You have the right to:
Access and receive a copy of your personal data
Request correction or deletion of your data
Withdraw consent at any time
Object to or restrict processing
Lodge a complaint with Integritetsskyddsmyndigheten (IMY), the Swedish Authority for Privacy Protection
Children’s privacy
Our website and services are not intended for individuals under 16 years old, and we do not knowingly collect data from minors.
Updates to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website with the updated date displayed at the top.
Contact us
If you have questions, requests, or concerns regarding your data or this Privacy Policy, please contact: [email protected]
